Tampa Natives Launch Online Clothing Business

Lending Luxury, an online service, offers women the opportunity to rent high couture clothing at a fraction of the cost. The founders of the company, Sarah Jon Porreca and Jennifer Rosen, are natives of Tampa. Both have always had an eye for fashion and a desire to be entrepreneurs.When Porreca and Rosen met they were both fitness models wanting to dress fashionably, look great and feel like a million dollars without having to spend a million dollars. The duo imagined offering women the opportunity to rent high couture clothing at a fraction of the cost, and before long, their business was born. In just the first few months, the co-founders say, this innovative alternative to shopping has given their business tremendous growth. “Since we launched, people have been going crazy over this new concept, and can’t get enough of it,” Porreca says. “Our growth has been exceptional as we have been shipping orders all over the United States and can’t wait to expand internationally.” The owners describe how the service works. “We allow customers to rent a dress, top or bottom for 5 days with shipping, dry cleaning and insurance all included in the rental price,” Porreca says. The company also offers women an option to purchase slightly used luxury clothing at a discounted price. Lending Luxury was launched on August 23, 2010. Writer: Kimberly PattersonSource: Sarah Jon Porreca and Jennifer Rosen, Lending Luxury