Tampa startup simplifies commercial videomaking

Tampa startup designed to make video production simple goes live.

Meet SurgeCurve, the brainchild of local innovator and University of Tampa graduate Matt Rutkovitz. The idea came to him after starting a digital media company, and seeing firsthand the growing popularity of video blogs.

“People are very responsive to videos, and I could see how this was positively influencing businesses I worked with,” Rutkovitz says.

He then set out to create an interactive platform which would allow companies to create personal videos, publish them and promote them seamlessly, without having to go through a designer or professional videographer.

The tool can be used for various purposes, according to Rutkovitz, from customer promotion and communication, recruiting and hiring, to project management.

“A brewery that has 10 different types of beer can use it to showcase a video of each type of beer explaining what makes it unique. Or an employer can send a private link to prospective job candidates where the applicant would make a video presentation, and the hiring managers could evaluate all the candidates using the platform.”

Exclaiming that SurgeCurve is a gamechanger, Rutkovitz points out the rise in peer-to-peer businesses, and the fact that at the end of the day people buy from people. He just makes the process easier.  

“It used to be so expensive to make a video,” he says. “Personal videos are becoming more popular, and we are helping companies make videos whenever they need easily. People who have never made a video or people who are experts at making videos are now the same playing field.”