Known best for its agricultural roots, Plant City plays host each year to thousands of visitors intent on tasting the sweet nectar of homegrown strawberries drowning famous shortcakes at the annual Florida Strawberry Festival. While the plump red berries are king, fish farms, blueberries, ornamental plants and cattle ranching are close competitors for producing some of Florida's finest farm-to-table specimens. City leaders are also eyeing 85 acres south of downtown for a new Midtown featuring residential, office and retail spaces, anchored by a public green.