How many viewers watch a top-rated television show means more than
bragging rights for the producers and talent involved in creating and
presenting it. Knowing the number of people in particular age groups who
saw the latest episode of "American Idol" or a local newscast allows
network and station executives to set rates for commercials aired during
the broadcasts.
Nielsen
Media Research, Inc. is an international company that measures
television, radio, newspaper, online and movie audiences. Much of the
work is performed in locations around the Tampa Bay region, including
Oldsmar, Dunedin, Lakeland and Tampa. The jobs that Nielsen Media
employees perform are many in number and function. A list of jobs
available in the Tampa Bay region includes openings for
interviewers, writers, editors, managers, analysts, marketers and IT
professionals.
There's an ongoing need for research interviewers
who make phone calls to media consumers to get survey information, with
a particular need for employees with Spanish language skills. According
to Nielsen Media recruiter Jennifer McDonald, the call center in
Dunedin is a good place for people interested in a media research career
to start.
"Working in the call center is cyclical and
part-time, but it's a great way to get your foot in the door at the
company," she says. McDonald also says Nielsen promotes from within, has
a strong benefits package for full-time employees and, with locations
around the world, provides career-minded employees with global
opportunities.
Writer:
Brad
Stager
Source: Jennifer McDonald, Nielsen Media Research
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