Tampa Company Helps Businesses Define Market Through Data Analytics

Megan Hendricks | Tuesday, December 11, 2012

Tampa Bay businesses now have a way to make sense of the often ambiguous analytical data available about their website and other digital media platforms. A franchise of E-Nor, a web analytics company originating in Silicon Valley, recently opened in Temple Terrace.

The company's name is derived from Noor, the traditional Mediterranean word for light. As a certified Google partner, the company's expertise is in bringing to light meaningful digital analytics that will help businesses better understand their market. Many companies already access data for free through Google analytics, but they might not realize the full potential of how valuable the data can be to their growth.

"The digital economy is really growing rapidly, and big data is a major part of its progress,'' says Bilal Saleh, principal partner for E-Nor and owner of the Tampa franchise. "With all that's going on online and with social media, companies have tons of data they don't have real access to or insight about.''

Saleh has worked in the telecommunications industry for the past 20 years at companies such as Motorola and MCI Communications. He and E-Nor's founder, Feras Alhlou, started their careers together at Precision Systems Inc (Psi) in St. Petersburg in 1990. Alhlou, an MBA graduate from the University of South Florida, moved to California. PSi was acquired by a California-based company.

The technical work is currently being done by E-Nor's parent office in California, but as the local office grows, the plan is to become a fully functioning operation, covering the southeastern U.S.

"The Tampa Bay area is really growing in the IT sector,'' says Saleh.

"There's a lot of emphasis on growing the IT talent in the area. We're very upbeat about the future of these services in the Tampa Bay area.''

E-Nor is hosting a two-day, hands-on training workshop focused on Google analytics January 22 – 23, 2013, in Tampa. The agenda includes in-depth information about market segmentation, data tracking and generating reports. For more information, visit E-Nor's website.

Writer: Megan Hendricks
Source: Bilal Saleh, E-Nor

Read more articles by Megan Hendricks.

A Florida native and longtime Tampa Bay resident, Megan Hendricks graduated from the University of South Florida with a master's degree in business administration. She worked at the USF College of Business and has extensive community experience including the Tampa Bay Partnership's Talent Dividend Advisory Board, Greater Tampa Chamber of Commerce, Emerge Tampa Bay, Ekhos, and Bar Camp Tampa. She is a former board member and newsletter editor for Creative Tampa Bay. Megan enjoys telling the stories that make Tampa Bay a unique, diverse cultural experience.