Women's apparel boutique to open in Hyde Park Village

Hype Park Village will be getting a new women’s fashion boutique this fall. Following the success of their first store in St. Petersburg, the owners of Canvas Fashion Gallery have chosen to open a second location in South Tampa.

“We fill a void in Saint Pete that we're also hoping to fill in Tampa,” Shelby Pletcher, Canvas co-owner, tells 83 Degrees. She compared her store to Nordstrom, in that it offers a range of apparel at mid-tier price points. “There's a lot of low- and high-end shops around, but not a lot of in between.”

Canvas Fashion Gallery specializes in a variety of styles, including casual and more formal apparel from brands like BB Dakota, Show Me Your MuMu, Z Supply, and Jack, some of which haven't previously been available in Tampa. 

“And a lot of our core brands nobody else is selling in Tampa,” Pletcher said.

The new store will join the dozens of boutiques in Hype Park Village, occupying the current space of men's clothing store London-Phillips and barber shop Cambridge Club, the latter of which will move a block north. Canvas Fashion Gallery's Tampa location will feature five fitting rooms, a denim bar, and a shoe and accessory parlor, with white-walls, color-coded racks, and a gallery-like aesthetic similar to its Saint Petersburg location.

Pletcher and her business partner, Michelle Burtch, cater to busy shoppers looking for a more intimate and customer-centric shopping experience, women who may not have the time to browse large department store. To meet the needs of the ultra-active, they even offer same-day delivery to local customers. 

“The core of our business is really relationship based,” Pletcher said. “If we pride ourselves on anything, it's our relationship with our customers.”

With the new venue in Hyde Park, the owners hope to bring convenience and style to the community’s busy residents.

“Even though going into a development like Hype Park is going to be very different from our location in Saint Petersburg, it is similar in the sense that our customers are near our location,” Pletcher said. “It's a convenience factor for them…with the selection that we offer, and our eye for styling people and understanding what customers need.”