Kobie Marketing is experiencing tremendous growth and as a result adding jobs in all departments.
The loyalty marketing firm will be 25 years old this coming April. Founded in St. Petersburg, Kobie Marketing helps companies bring customers closer to their brand and increase revenue through marketing programs. The company uses touch points and communication tools such as point of sale, email and social media to keep customers informed and engaged with the products and services they love. They also provide research, data analytics, brand management and creative services to support the loyalty marketing programs.
The company’s growth has been trending for several years, going from 30 employees in 2007 to 138 today. 35 new hires were made in 2014, and 55 are expected in 2015. The company attributes its growth to new clients both nationally and globally, particularly those with large branding needs such as a recent partnership formed with Synchrony Financial. Other industries the company works with include consumer package goods, retail, entertainment and lifestyle.
Current open positions include: IT Developers, Project Managers, Account Managers, Senior Data Analyst, Director of Business Intelligence, Director of Loyalty Strategy, Loyalty Consultant, Email Specialist and Email Marketing Manager.
"It’s an amazing organization with huge potential for growth," says Selena McLaughlin, director of human resources and administration. "It’s small enough that it feels like a small company, and the impact that anybody has coming into the organization can be huge. You really do have a voice here."
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A Florida native and longtime Tampa Bay resident, Megan Hendricks graduated from the University of South Florida with a master's degree in business administration. She worked at the USF College of Business and has extensive community experience including the Tampa Bay Partnership's Talent Dividend Advisory Board, Greater Tampa Chamber of Commerce, Emerge Tampa Bay, Ekhos, and Bar Camp Tampa. She is a former board member and newsletter editor for Creative Tampa Bay. Megan enjoys telling the stories that make Tampa Bay a unique, diverse cultural experience.